Beginner’s Guide to Becoming a Content Writer
Today’s content marketer needs to be a jack of all trades, able to shout across the office in video-call, strategize with teammates on the same page and edit like crazy.
The ability to juggle multiple hats simultaneously is now a prerequisite for anyone aspiring to work as a content marketer.
Content marketers are responsible for creating blog posts, eBooks, videos, and any other type of content that would appeal to their target audience.
These professionals are also called ‘Content Strategists’ because they need to understand the brand voice and the target audience so that their texts align with the marketing goals of their company.
This article will demystify what it means to be a content marketer, elaborate on its responsibilities and describe how you can become one.
What does a Content Marketer do?
The primary role of a content marketer is to create strategies that generate leads to drive sales.
The content marketer will work closely with the marketing team to ensure that they stay true to their brand voice while creating content that resonates with their audience.
Typical responsibilities include:
— Conducting industry research to stay up to date with the latest trends in your field
— Writing compelling blog posts, case studies, eBooks, and whitepapers that educate your readers
— Creating your company’s social media content
— Co-creating video content for YouTube and/or Facebook
— Driving traffic to your company’s website through content marketing
— Growing your company’s organic search engine traffic through SEO and content optimization.
Responsibilities of a Content Marketer
A content marketer has many responsibilities, but at its core, the job is about understanding your target audience, creating relevant and compelling content for them, and driving them to your website so that they can purchase your product.
The goal is to get your audience excited about your product so much that they can’t wait to tell others about it.
The following are some of the most important responsibilities of a content marketer:
— Knowing your audience
— To understand the type of content your audience wants to consume, you first need to know who your audience is.
This can be challenging, as different industries have different target audiences. However, by asking yourself questions about your audience, you can create better content for them.
— Creating blog posts, eBooks, and whitepapers
— These are some of the most common types of content that content marketers create.
Blog posts are typically somewhere around 500 words, although this can vary by blog.
You can write blog posts about almost anything related to your product or industry, as long as it’s relevant to your audience.
How to become a Content Marketer?
To become a content marketer, you first need to know the type of company you want to work for.
You can’t just decide you want to work in marketing and hope that you get hired as a content marketer.
Your employer will hire you based on what skills you have.
So, if you want to work for a company that produces software, for example, you need to have skills and knowledge in that field.
Once you know what type of company you want to work for, you must then research that industry.
Learn everything you can about the companies that are within that industry.
When you know what type of content marketing strategy those companies use, you can start to tailor your resume and cover letter toward that type of work.
Conclusion
The content marketer of today needs to be a master of many trades.
The ability to understand the company’s brand and target audience, create compelling content and drive targeted traffic to the website has made this job title one of the most sought-after in the industry.
To succeed, it’s important to understand the responsibilities that come with being a content marketer.
I like to serve humanity with my piece of writing. I am a web developer by work and writer by heart. I like to pen down my thoughts, ideas, and information for my people. Enjoy reading and love, and support my work.
